Google Analytics, the best way to constantly improve

Google Analytics is a free service that can be added to your site to track what visitors are doing, where they came from, and who they are.



Google Analytics is the best solution to making constant improvements to your website, and therefore your marketing.

All advertising leads to your website, and that’s because only on your website, or in your physical store can a purchase be made. With all roads leading to your website, it needs to be optimised for the user experience.

Google Analytics allows for you to find what works and what doesn’t on your site. Constant improving of your website will mean that your marketing will constantly see better results - lower cost per acquisition (CPA), higher lifetime customer value (LTV) and therefore better return on investment (ROI).

A/B testing (also known as split testing), is making minor changes to a page or ad and having the two variations randomly assigned to visitors at 50% each. After running a split test you’ll find results of which page or ad performed better.

The goal is to always be split testing and it can be done through Google Analytics. Small percentage increases become large amounts of money when done many times over long periods of time.

Appearing at the top of search results is difficult when you have large competitors. Google ads however can get you to the top in exchange for cash.

The Google ads algorithm takes the quality of your website into account. The better your website, the less you have to pay to appear at the top. That’s why you should always have custom designs built with user experience and optimisation in mind.

For any questions regarding what we can do to help you grow your business through marketing, contact one of our marketing specialists.

If you’ve never tapped into online marketing or you don’t have the time to learn, you can download our free marketing handbook to guide you along the way.

The book is only meant for people who are new to online marketing or feel that they lack the confidence to do things right. You can find access to it by clicking here.